A Guide for Making Your Business Senior-Friendly

Best Practices to Help You Connect with Your Senior Audience

Often it pays to step back, take a broad look at your business, and determine who else you could be reaching – and how.

As an organization immersed within the senior living industry, we recognize that seniors represent an often-untapped market.

We developed this guide to help you:

  • Create a conversation around your business and the seniors you want to serve.
  • Strategize a plan to reach your senior audience with smart messaging creatively designed for the right channels.
  • Adopt best practices to offer a convenient and enjoyable business experience for new and existing senior customers.